A free customer journey map maker that shows where it hurts
- Free
- No sign-up
- Works offline
Lay out the stages, add what the customer does and feels at each one, then press Present and walk the room through the journey as the customer experiences it.
Present reveals your journey map one step at a time, on its own.
A journey map is the artefact that stops a team arguing about the product and starts them arguing about the experience. Free to build, no sign-up, stored in your browser.
Its purpose is not to document what the company does. It is to make the low points visible — the moments where a customer waits, repeats themselves, or gives up — so they can be fixed in priority order rather than by whoever shouts.
Stages, actions, touchpoints, and the emotional line
A journey map runs left to right through stages — the phases of the relationship, from first awareness to renewal. Under each stage sit the actions the customer takes, the touchpoints where they meet you, and, crucially, how the experience feels.
That last row is the one that earns the diagram its keep. A stage where the customer is confused or waiting is a stage worth fixing, even when every internal metric around it looks healthy. Mark those low points explicitly — a map with a flat emotional line is usually a map drawn from the inside.
Keep it to the journey one persona actually takes. A map that merges three different customer types describes nobody.
Draw the journey the customer takes, not your org chart
The commonest failure is a journey map that follows internal handovers: marketing, then sales, then onboarding, then support. The customer does not experience departments — they experience waiting, repeating themselves, and being handed on.
If you want the internal view as well, that is a different diagram: a swimlane with one lane per team shows exactly where the hand-offs are, and pairs well with the journey map rather than replacing it.
Present it stage by stage
Press Present and the map moves through the journey one stage at a time, narrated. It is a far better research readout than a static poster: the room arrives at the painful stage together, at the moment you are describing it, instead of having read ahead.
How to make a customer journey map, start to export
Open the editor, name the stages across the top, then fill in what the customer does at each. Add the touchpoints, then mark the emotional highs and lows. Export a PNG, SVG or PDF for the report, or record the walkthrough as a video.
Free, private, and offline
Diagramium is free and there is no paid tier. Draw, present and export PNG or SVG without an account; a free account unlocks the animated export formats — GIF, video and animated SVG.
Your diagram is stored in your own browser, not on a server. It keeps working with the network off, and nothing is uploaded unless you choose to publish it.
Frequently asked questions
Is this customer journey map maker free?
Diagramium is free and there is no paid tier. Draw, present and export PNG or SVG without an account; a free account unlocks the animated export formats — GIF, video and animated SVG.
What is the difference between a journey map and a process map?
A journey map is drawn from the customer's side and includes how the experience feels. A process map is drawn from the organisation's side and shows the work. The two are complementary — the journey map says where it hurts, the process map says which internal step causes it.
How many stages should a journey map have?
Usually five to seven. Fewer and you are describing a funnel; many more and the map stops being readable in the workshop it was drawn for.
Should I map one persona or several?
One per map. Different personas take genuinely different journeys, and merging them produces an average nobody experiences. Draw a second map instead.
Can I add data to each stage?
Yes — drop-off rates, time spent or satisfaction scores fit in a stage's label or notes, which is what turns the map from an opinion into an argument.
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