How coffee gets from farm to cup
Follow a coffee bean from a hillside farm through harvest, processing, roasting and brewing — a fully narrated walkthrough.
Coffee cherries ripen
Every cup of coffee starts on a hillside. Coffee cherries take almost a year to ripen from blossom to deep red fruit.
Hand-pick the ripe cherries
Pickers move through the rows selecting only the ripe cherries — a skilled picker checks color and firmness in a split second.
Wash & dry the beans
The beans are washed to remove the fruit, then dried in the sun for one to two weeks until only ten percent moisture remains.
Mill and grade
At the mill, machines remove the papery husk and sort the beans by size and density. Only the best grades move on.
Ship to the roastery
Green beans travel in breathable sacks across the ocean. Green coffee is stable — the flavor is still locked inside.
Roast to profile
Roasting is where the magic happens. In about twelve minutes of carefully controlled heat, hundreds of new aroma compounds are created.
Grind fresh
Coffee is ground moments before brewing, because ground coffee loses its aroma within minutes.
Brew with hot water
Hot water at about ninety-four degrees dissolves the flavors. Brewing takes between thirty seconds and four minutes depending on the method.
Enjoy your cup
From a farmer's hand to your morning table — about two hundred hands touch every single cup. Enjoy it slowly.
Watch it explain itself
Every step above is narrated aloud. Play it, or open it in the editor and make it yours — no account needed.